When Did Dressing Well Start Requiring a Trust Fund?

You’re not imagining it. Fashion really has gotten worse.

Once upon a time, there was balance. You could buy a beautifully structured blazer that didn’t fall apart, or trousers that actually fit  and none of it required a trust fund. That space used to be called accessible luxury: the sweet spot where quality, design, and price lived in harmony. Today, that space has almost disappeared.

Between 2021 and 2023, luxury brands quietly raised prices by about 20%, effectively locking out around 50 million consumers who used to spend between €2,800 and €9,400 ($3,000–$10,000) a year on fashion. That’s a €250 billion ($274 billion) market gone. McKinsey calls it “purchasing purgatory,” where shoppers can’t afford luxury’s inflated prices but refuse to settle for fast fashion’s disposable garbage.

The numbers don’t lie. Only 20% of fashion leaders expect consumer sentiment to improve by 2025, while 39% believe it will get worse. Brands that once defined accessible luxury, like Sandro, Maje, and Tory Burch, have chased high-margin “luxury” positioning, leaving loyal customers behind.

Now shoppers are stranded between two extremes: cheap €25 synthetics that feel like sandpaper against your skin, or a €2,500 handbag that whispers exclusivity but screams markup. Somewhere along the way, the fashion industry decided that quality should be rare and affordability should mean compromise.

Faza exists to change that story.

We’re rebuilding what fashion forgot: true accessible luxury, where craftsmanship, fit, and comfort meet honest pricing. Style shouldn’t come with a financial disclaimer.

Our pieces start at €120 ($130) for wardrobe staples like waistcoats and go up to €400 ($440) for our full three-piece tailored sets. They’re designed, cut, and crafted with the same precision luxury houses now charge five to ten times more for.

We work with high-grade, skin-friendly fabrics, including premium polyesters chosen for their structure, breathability, and longevity. The kind that feels as luxurious as it looks.

Take the Aurora Tailored Set, priced at €400 ($440). It’s a timeless, structured ensemble built to last beyond trends and seasons. No shortcuts. No marketing gimmicks. Just thoughtful design and fabric that respects both your body and your wallet.

Fashion doesn’t need constant reinvention. It needs realignment—a return to quality, integrity, and longevity. Because the truth is, the middle ground isn’t gone; it’s just been ignored.

And maybe that’s what makes Faza feel radical. Not because it’s chasing luxury, but because it’s bringing back something the industry lost along the way: common sense.